The general mood among the Ethos3 crew of late has been one of jittery, awkward excitement. Hook: The Presentation Conference is one of those odd events that gets you psyched up, but way too soon. It’s sort of like walking into Target the day after Halloween to see the Christmas aisle in full swing: “Oh, yeah! Santa!” you think, but then, almost immediately after, you think, “It’s 75 degrees out…” The keynote speakers at Hook this year will...
Several cities and small towns claim to be the Athens of the South, but only Nashville was serious enough to build a life-size replica of the Parthenon. If you’ve never considered traveling to Nashville before, consider this: our Parthenon isn’t all crumbled and dilapidated, and the plane ticket is way cheaper. Southwest flies here from almost anywhere. The type of person that attends a presentation conference is bound to be successful, so we realize...
The title might seem to accuse the fine folks at Microsoft of conspiracy to commit murder. This is like calling Smith & Wesson gunslingers. The real suspects are up on stage, underutilizing their software, spraying bullet points all over the place, using clipart–the real suspects are so cynical about humanity they don’t even bother to entertain us. This is villainous at best; at worst, it’s diabolical. Few people actually die in the course...
We know: “revolution” sounds like a lot of work. That’s why only agitated college students ever start them, right? But not all revolutions are fomented; some are delivered. The Presentation Revolution is not an ideology: for one weekend, the worlds best and brightest will convene in Nashville without the slightest intention of joining forces, aligning beliefs, or developing cooperative strategies. No, the Presentation Revolution calls everyone from...
Last May, a 500-year flood put the city of Nashville under water. But even before the last raindrop fell–and certainly before the Cumberland crested–a city of good people began to pick up the pieces of their treasured homeland. Hook: The Presentation Conference will be held on the revitalized grounds of downtown as a testiment to the spirit of courage and persistence demonstrated by Nashvillians in the face of such overwhelming circumstances....
A presentation that does not move something
-- be it people, products, ideas, or values -- is merely wasted time.
Arrive. Have your mind blown. Repeat. Repeat. Repeat. Weep. Depart.
There will be breaks for refreshments if you are able to compose yourself long enough to stand and sip coffee. If so, you’ll have ample time to form relationships with other world dominators like yourself. Tables will have Risk: The Game of World Domination for those who intend to use the insights and lessons from Hook: The Presentation Conference towards a diabolical plan. Just remember the rules:
#1: Have fun.
#2: World domination is subject to the discretion and approval of Hook’s executive team. A 10% commission on all acquisitions directly attributed to Hook insights is required.
Learn MoreHook isn’t for talkers; it’s for doers that talk a lot on stage. But doing is the most important part: Hook attendees don’t just talk about attending Hook; they do it. They don’t just think about registering; they register early, and they help their friends and family register. Hook attendees don’t just wish they were great presenters; they get better every day, and every year they attend Hook.
So what does it take to be a Hook attendee? First, you need to stop thinking about registering and register. Second, show up in Nashville March 25th and 26th, 2011, and learn. From there, everything pretty much takes care of itself. When the conference ends, you [insert accomplishment of most precious personal goals]. Sign up today! Right now, it’s only $479 per person.
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